when it comes to fine jewellery, gold is more than just a colour. it holds meaning, value, and presence. and the type you choose matters.
at amarée, we work exclusively with 18ct gold, and that decision is intentional. but what does 18ct really mean? and how is it different from 10ct or 14ct?
let’s explore the differences, so you can feel confident choosing the gold that’s right for you.
what does “carat” mean in gold?
the carat (ct) refers to how much pure gold is in the metal. gold in its natural form is soft, so it’s blended with other metals to give it strength.
24ct is pure gold, but too soft for most jewellery
18ct contains 75% gold, balanced with alloy for durability
14ct is 58.3% gold
10ct is 41.7% gold, making it more affordable and harder
each has its place. the choice isn’t just about purity, it’s about purpose.
why we choose 18ct gold
we choose 18ct because it offers the perfect balance between luxury and longevity. it has a richer, deeper colour and holds its value beautifully. it’s also more resistant to tarnishing than lower-carat gold, making it ideal for pieces that are meant to last a lifetime.
when 10ct might be right
10ct gold is stronger and more scratch-resistant, which can be practical for everyday wear, especially for those working with their hands or looking for a more budget-conscious option. however, it’s lighter in colour and doesn’t carry the same depth or warmth as 18ct.
what matters most
if you’re choosing a piece to mark a milestone, an engagement, or a forever moment, we believe it deserves the kind of gold that reflects its meaning.
because the gold you choose isn’t just metal. it’s part of the story.